A Super Bowl commercial for Uber Eats is sparking controversy ahead of Sunday's game due to a joke about peanut allergies.
The one-minute commercial features stars like Jennifer Aniston, David Schwimmer, Usher, David and Victoria Beckham, and Jelly Roll, and revolves around the theme of forgetfulness. To highlight the need for Uber Eats' services, the stars are depicted forgetting absurd things. For instance, Aniston fails to recognize Schwimmer, her co-star on "Friends" for over a decade, while Jelly Roll forgets about getting his face tattooed.
However, it's a scene showing a man holding a jar of peanut butter while apparently experiencing a serious allergic reaction that has stirred up controversy.
"There's peanuts in peanut butter?" The man says as he looks at the label on the jar. "Oh, it's the main ingredient."."
Several individuals and organizations believe that peanut allergies should not be trivialized. Food Allergy Canada has sent a letter to Uber Eats requesting that the segment be removed before airing during Sunday's game.
"While the commercial may alienate individuals with food allergies, the real harm lies in diminishing the perception of its seriousness in the broader community and reinforcing the idea that it's acceptable to mock this potentially life-threatening condition," the letter states. "The fact that this is a Super Bowl commercial with wide-reaching impact makes it even more detrimental, as research indicates that portraying medical conditions in a humorous manner reduces their perceived severity."
The nonprofit organization Food Allergy and Research Education also released a statement condemning the commercial.
"... We were shocked and disappointed to see Uber Eats using the serious issue of life-threatening food allergies as a source of humor in its new Super Bowl commercial," the statement says. "The suffering of over 33 million Americans who live with life-threatening food allergy is no laughing matter."
According to the National Library of Medicine, just under 2% of Americans are allergic to peanuts, which it considers a significant number. "The most severe reaction, anaphylaxis, can cause symptoms such as swelling, hives, throat constriction, difficulty breathing, low blood pressure, and shock," the agency explains.
The Centers for Disease Control and Prevention states that while deaths from food allergies are rare, there has been an increase in emergency room visits and hospitalizations in recent years.
Reports indicate that Uber Eats has not responded to requests for comment on the controversy.
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